In-Store Show 2010
22 Jun 10
Following the great response we had from last year's show, Think Ambient will be exhibiting at the In-Store Show this month. You can find us at Stand C139 in Olympia's Grand Hall between 29th-30th June.
As part of Marketing Week Live! In-Store showcases the best in marketing and brand retail innovations. If you would like to pop along to see Clings in actions, to discuss our products further or just for a day out of the office please email us for a free invitation.
We hope to see you there!
Please also check out our inclusion in the latest issue of Total Retail, available to read online here, as part of their In-Store preview feature.
Cancer Chancer Results
30 Apr 10
Ambient Media has its critics so we like to show off when we get great results!
We often produce clings with website links or phone numbers on them. This gives an accurate portrayal of the cut-through our guerrilla marketing campaigns have. For two years we have been running successful and targeted cling campaigns for our client for Ashton, Leigh and Wigan Primary Care Trust. Their objective was to promote Cancer awareness amongst specific consumers in key postcodes within the Wigan area. We identified key venues in these postcode sectors including pubs, bars, hairdressers, cafes, bingo halls and office blocks where we could post Clings and communicate directly with the key target audience. Clings were used in conjunction with various bus formats (inc. tickets, rears and interiors), pharmacy bags, pub washrooms (inc. beermats and mirror stickers), roadside posters (48-sheets and 6-sheets) and some local press.
McCann Erickson’s “Cancer Chancer” campaign for Manchester Versus Cancer Alliance has been setting standards, winning awards, and oh yes, saving lives! Their multi-channel approach resulted in a massive 55% increase in GP referrals and a 69% increase in awareness, which helped early diagnosis of 26 more cases of cancer in 2008. The IPA awarded the campaign their Bronze Award for Best Media, and also cited the campaign as a great use of creative media in their article “Big lessons from small advertisers” (Andy Nairn, the convenor of judges at the IPA Effectiveness Awards, 13/11/2009)
By spreading limited resources over numerous targeted media the chances of reaching those most in need increase. Our client was so happy with the results that the campaign was repeated in Wigan and also rolled out in South Manchester!
Vive la France!
22 Mar 10
As the exclusive distributor of Clings in Europe, it seems only right that Think Ambient should venture to the continent and exhibit our unique product there. With that in mind we will be showing at the Marketing Pointe de Vente (Marketing at Retail) exhibition in Paris at the end of this month. The show takes place between 30th March- 1st April at the Parc des Expositions de la Porte de Versailles and promises to be filled with many interesting and innovative retail marketing solutions (such as Clings!).
Think Ambient will be located at stand A 05, in the Point of Sale/ Field Marketing sector. If you are lucky enough to be in the city at any point during the show please drop by the stand and say hello! We might even give you one of our French flags as a souvenir.
Happy New Year!
06 Jan 10
Happy New Year from Think Ambient!
We hope 2010 is a prosperous year for you all! 2009 was a fantastic year for us- a time for strengthening valued client relationships and welcoming new ones.
Keep checking back for updates on new campaigns, new applications for our innovative products, and for all exciting Think Ambient developments!
New Offices for Think Ambient
06 Jan 10
With the ever expanding success of Think Ambient so too comes a need for expanding premises. At the end of summer Think Ambient could no longer be contained in our old offices, so we packed up our operation and moved to Wilmslow's Old Bakery. Here we have space for all our wonderful samples, material, as well as the team- and as every productive office needs.... table football!
If you've not had chance to yet, please make a note of our new address:
Think Ambient, The Old Bakery, 3a Altrincham Road ,Wilmslow, Cheshire, SK9 5ND
