Gap
21 May 10
Promotional Marketing
This smart experiential campaign was carried out by our client on behalf of Gap. Spanning one weekend and 4 locations Clings were used to promote one special offer, and another VERY special offer. The backing card of the Clings were printed with a 30% discount on all denim over the period, and it was also printed with the Ts & Cs of their special competition.
Our client produced an A1 poster with a blank section missing from the middle. Clings were produced to this exact size and passersby were encouraged to fill in the blank with their Clings. Out of various wrong designs there were only 4 correct Clings. The winning Clings were worth £100 of Gap denim helping to generate that extra buzz. Clings were handed out on the street and in-store to increase footfall into key stores.
Other client projects
- Absolut Vodka [1]
- Adidas [1]
- Aldi [1]
- Aldo [1]
- AMBERMEDIA/ Games Convention [1]
- AMBERMEDIA/ Nokia 6110 [1]
- Becks [1]
- Bidsnbobs [1]
- Blue Man Group [1]
- BMW [1]
- Boots [1]
- Chevrolet [1]
- Christmas Cards [1]
- Comedy Central [1]
- Converse [1]
- Coral [1]
- Corner Flashes [1]
- Creative Review [1]
- Dendron [1]
- Diageo [1]
- Free Swimming in Wigan [1]
Selected client: Gap [1]
- Gaymers [1]
- Gravis [1]
- IKEA [1]
- In-Situ [1]
- IPM [3]
- Kelis [1]
- Liquid Solution/Onitsuka Tiger [1]
- Nintendo [1]
- Nissan [1]
- Nokia [1]
- O2 [2]
- Pampero [1]
- Red Bull [1]
- RTLII Dexter [1]
- Sailor Jerry Rum [1]
- Schwarzkopf [1]
- Sony Hancock [1]
- Teleflorist [1]
- Think Ambient [1]
- Tiger Beer [1]
- Unilever [1]
- Vodafone [1]
- Warner Brothers [1]
- Welcome to Think Ambient [1]
- Wonder/Imperial War Museum North [1]