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Think Ambient


Warner Brothers
27 Jul 10

Promotional Marketing

Sometimes it can feel as though getting a venue to put up your promotional material is a bit like fighting Cats and Dogs. Leave this drama to the big screen where it belongs and use Clings for your next convention, event or conference. That's exactly what Warner Brothers Pictures did at the Cinema Expo International held last month in Amsterdam.

Clings were used to support the promotion of the new film Cats and Dogs: Revenge of Kitty Galore in 3D. Such innovative cinematic technology deserves an innovative promotional campaign. A mix of branded cat and dog paws were used to decorate and transform the space, whilst a set of character Clings were included in the Cats and Dogs goody bags.

Clings were great for this event as they were able to serve two marketing functions. As well as rebranding a space and generating publicity and footfall at the expo itself, it was a novel brand reminder in its inclusion in the goody bags. In both instances the Clings were ideal as they cause absolutely no damage when removed, meaning venues and clients alike were happy to display the items.

 

 

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