Essity create eye-catching POS for a new product launch!

Earlier this year we had the pleasure of working with Essity in France managing a large print campaign, for the launch of a new Radiante product, to be distributed to pharmacies across France. The campaign required both window graphics and in-store products, that were supplied to 1600 pharmacies in total. Of the stores, 1000 received some of the graphics, and a further 600 stores received additional graphics.

We work closely with all clients to understand the full requirements of a project and to ensure we supply the correct product for the required application, and source other solutions when necessary.

We supplied Essity with a selection of materials and products;

CLINGZ – Our electrostatic material CLINGZ was the perfect solution for walls and windows. Two full size figures were printed on Clear CLINGZ for application on the inside of the windows facing out. Each figure was printed in two halves (990mm x 680mm) & then tiled together to create a graphic almost 2m in height. White CLINGZ were used for promotional graphics inside the stores. CLINGZ can be applied to most surfaces which meant stores had flexibility on where they could apply the graphics, depending on the space available.

STICK ‘N’ GLIDE – Our adhesive free, counter-top display unit adheres perfectly to smooth & flat surfaces. We supplied an A5 unit, which was printed with a 15% varnish to give an extra luminous, shiny effect – to mirror the product launch.

The additional 600 stores also received a large STANDEE to be situated in the store window. The 1.5m x 1m graphic was made from a recyclable cardboard which was easy to install by store staff.

The final feature was a hanging mobile graphic to be placed in windows or inside the pharmacy. We developed a prototype and a gold pantone to achieve the desired effect.

To make the installation process easier for store staff, we produced application guides with step-by-step instructions.

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