Want to get the attention of your potential customers in an out-of-the-box way? Guerrilla marketing is an unconventional tactic aimed at reaching audiences in unusual, direct and often arresting way. We have worked with brands on campaigns both large and small, national and international.
PRODUCTS
CLINGZ have been used for Guerrilla campaigns across the UK and Europe for over 20 years. From bottle-shaped alcohol brand promotions to NHS Healthcare campaigns, and ADIDAS football boot-shaped stickers covering stadium seating, we have done it all. A public health campaign using CLINGZ by McCann Erickson resulted in an IPA award. Their multi-channel approach resulted in a massive 55% increase in GP referrals and a 69% increase in awareness, which helped early diagnosis of 26 more cases of cancer that year. More details are available here.
Many great innovations have developed from a need to fix a problem of your own creation. A client wanted to create a sticker that could be removed and taken home, but this meant the backing paper had to remain with the sticker. STX die – score – tab solution was created to fix this problem. The backer is printable, so it can be folded in half and replaced whilst still showing off the branded. STX has a removable adhesive but is still grippy enough to hold a flower for this NIVEA campaign. Other unique product applications include Glow in the Dark inks which provide a different message by day to by night.
We have used products from Think Ambient for numerous alternative marketing campaigns. We think the products are excellent for street level activity and our clients are thrilled with the results. We find the service from Think ambient to be exceptional- they always find a way to deliver at short notice and bend over backwards to help with solutions. Wouldn’t hesitate to recommend.” – Jack Agency
“We have used Think Ambient for a number of ambient media campaigns and found the products on offer to be extremely versatile, easy to use and great at delivering traffic and awareness. Above all, the service we receive is second to none, with prompt delivery of high quality products and excellent turnaround times.” – Hotcow
“I have to say I think they are amazing and we are absolutely delighted with them. Thank you very much! “I just wanted to send you some pics of our CLINGZ activity. Again I have to say they are amazing and we are absolutely satisfied with them. Thank you very much and best regards.”
– MTV Networks Europe
Alongside the actual printed marketing materials is the buzz that these campaigns generate. The process can be filmed and then this content can become even more valuable. Below is an early example of how this viral approach was used for a Tiger Beer launch.