This year is the company’s 20th Anniversary, which means we have been providing CLINGZ for two decades! Exclusively supplying CLINGZ to the UK was how the company started, in fact Think Ambient was initially called “All Things Cling”. The name became Think Ambient because of the initial applications for the CLINGZ. Brands and media agencies used CLINGZ for out-of-home “ambient media” applications, including Guerrilla Marketing for drinks brands and more traditional “poster” spots. Over the years we have been lucky enough to see lots of great project examples. Below are some of the historical examples we have pictures for:
Ambient Media
CLINGZ have been used to launch new TV shows like Dexter and promote unheralded music artists like Lady Gaga. They have also been used to highlight positive social messages and raise awareness about a variety of medical issues.
Retail and Point of Sale
The next obvious application for CLINGZ was in short term retail promotions. CLINGZ can be applied to a multitude of different surfaces including expensive items like TVs and Cars, and are perfect for POS packs. Alcohol brands found that compliance was higher in the pubs with CLINGZ than traditional posters. In beer brand bingo we have a CLINGZ for every taste, from Guinness to Becks, Tiger to Tsingtao, and a couple of Crabbies too.
Events and Exhibitions
Every week we provide CLINGZ for Events and Exhibitions throughout the country, and the range of applications keeps growing. Recently we have made mirrors look antique and covered up walls for TV production companies. Over the years CLINGZ have helped launch Cruise ships and brand premier league player’s birthday parties. CLINGZ is perfect because it is so easy to apply, even in large sizes.
The Others
One of the largest volume applications for CLINGZ is direct mail, as a magazine insert or postal mailing. These have advertised cars, raised awareness of health-related issues and shown people how to separate their recycling.
There are too many weird and wonderful applications to mention, like neon CLINGZ tickets adorning men in mankinis, and others we don’t have pictures for.
To be continued...
Every year people discover new applications for CLINGZ so we try to keep our website and social media updated. In 20 years from now, when we finally have the hover boards we were promised in Back to the Future, I’m sure there will have been several new and exciting CLINGZ applications. Over the years we were asked for many applications CLINGZ simply were not suitable for, such as double sided opaque POS (for which we created VIBO) and floor CLINGZ (SKINZ FLOOR), so we will continue making the products that provide you solutions!