The Think Ambient sustainable print journey begins…… We are working with renowned Sustainability expert Steve Lister to complete a comprehensive, 360 degree review. We will focus on the entire range of materials we distribute, how they compare to other industry print materials and also our operational practices. Once we have completed this review process we will publish a full overview, so please watch this space for further information about our sustainable print journey.
Our collaboration is driven by our desire to meet the increasing demands of key stakeholders within global brands & retailers about the sustainability credentials and end-of-life recycling of the Think Ambient range.
The current Think Ambient range are manufactured using a variety of plastics, Polyester (PE & PET), Polypropylene (PP) and PVC with both siliconized & non siliconized liners to enhance the recyclability at the end of their life. The review process will enable us to create a sustainability guide to our materials, clearly communicating what materials the face films & liners are made from, plus clear recycling instructions.
Our sustainability review process has also started to look at the whole journey, from production to implementation and at the end of campaign removal.
From initial discussions with clients they highlight the huge sustainability benefits of time savings provided by the Think Ambient range, being perfect for non-skilled application. They are designed for increased speed of installation & removal, which decreases the need for specialist applications teams. The environmental impact of specialist installation teams’ travelling to complete these tasks is also an important factor.
We will keep you updated as we progress on our sustainability journey!
A great example by Castle Fine Art
Think Ambient ADTAC printed window graphics were shipped direct to the stores so that the individual retail locations could install them onto the windows with no specialist installation teams required!
ADTAC is a PVC FREE face film which makes it a sustainable alternative to standard self adhesive vinyl and it is available on a non siliconised liner which means both parts are 100% recyclable.
The fact that it can be self installed also means a reduction in CO2 (and cost) as installation teams are no longer required.
Event Example: GAFTA
Big thank you to GAFTA for sending us this image of their recent CLINGZ display. This one was 2m tall by over 6m wide, and expertly installed by their team on site.
CLINGZ is event branding that you could carry with you, then roll back up after the event is over. CLINGZ is PVC-free, with the printed side made from PP on a PET liner.
Retail Example: Flannels
Sustainability is clear to see with Flannels window graphics!
Incredibly easy to install as they are designed for non-skilled application, clean removal and 100% recyclable at the end for the campaign at the back of store, this is why Flannels uses ADTAC, a sustainable solution that works!
There are huge benefits for Flannels, increases the speed of application & installation, increases sustainability commitments to move away from PVC, decreases time to remove as the no adhesive to remove, easy for all store team members to remove, no need for expensive removal & cleaning by merchandising companies and increases recycling rates at the back of store.
Find out more about why Retailers love ADTAC…….PVC Free, PE (polyester) printable facefilm with 100% recyclable liner……non siliconised!
Next Steps
Our next step will be to publish the specific results of our product analysis, and explain how to recycle each individual material and their backer. We have this detail now, if you want to contact us, we are just putting together a comprehensive document which lays out the products side by side, highlighting the make-up of their face-film, liner, and the method of recycling. For more information about this please get in touch.
