A dull and lifeless store front can be overlooked on a vibrant high street full of competitive retailers. If your goal is to attract customers, in particular new ones, then you need to stand out from the crowd. In this modern and digital era where shoppers don’t have time to head into every shop on the high street, bright signs and lights often won’t cut it alone. You need to be creative to grab a customer’s attention and convey what your business offers effectively.
Window graphics are the perfect solution to bring your store windows to life and show off your brand personality to existing and potential customers. Below are a few key things to think about when planning your store window graphics!
5 things to consider:
1. Initial Appearances
Your store front is the first point of judgment your audience will make. Appearances matter – a bland store front will go unnoticed on a busy high street! Be memorable for your customers, and attract new ones with creative and impactful designs to convey exactly what you have to offer.
2. Brand Awareness
Standing out and being distinguishable as a brand is vital on an overcrowded high street, your store front needs to grab the attention of your audience as well as reinforce your brand status. A bland store front says nothing about who you are or what you have to offer, but an eye-catching display will turn heads and help you to build important brand recognition.
3. Create Curiosity
Fully or partially covered store windows increases curiosity. If passers-by notice an impressive window display, but can only see part of what you have on offer, this can make them more likely to head inside to see what is available. Use this tactic to draw consumers in, making sure they won’t be disappointed once inside.
4. Versatility & Changeability
Window graphics are a great way to keep your store front looking fresh & new. You can create seasonal campaigns, promote new offers and advertise new stock around the summer and festive months. Window graphics need to be easy to change, so we offer a range of materials that are easy to install and remove, without leaving behind any damage or sticky residue.
5. Cost Effective
Window graphics are a cost effective way of transforming your store front, using slogans and full-colour imagery enables you to clearly display the products or services you offer, as well as advertising additional information such as current promotions and discounts. But, be aware of inexpensive materials that can end up incurring large clean up costs.
If you would like any samples of any of our window graphic materials, please use the form.