In today’s sustainability conscious world, businesses are increasingly seeking ways to reduce their environmental impact. This extends to every facet of operations, including marketing and print materials. At the heart of effective, sustainable marketing lies the informed choice of sustainable print materials.
The Think Ambient range of print materials offers comprehensive solutions for businesses committed to reducing their environmental footprint. We understand the complex interplay between aesthetics, functionality, and sustainability, and have carefully curated a selection of products that balance these key factors.
A cornerstone of our range is a strong emphasis on non-PVC materials. PVC is often found in print products, but due to its environmental impact, we have made a conscious decision to minimize its use. In fact, between 2021-2023 over 95% of our materials sales were PVC free*. So, we are continuing to provide clients with a wide variety of options without compromising on quality or design.
Beyond PVC, we have delved deeper into the material composition of our products, face films made from Polyester (PE), Polypropylene (PP) and non-siliconized, fiber-based liners which are 100% recyclable, offering a sustainable alternative to traditional options. This attention to detail ensures that our materials not only reduce environmental impact during production but also at the end of their marketing life cycle.
We recognize that while PVC-free options are a significant step forward, complete elimination may not always be feasible. Therefore, we have included a small selection of PVC products in our range. Our aim is to provide transparency and enable clients to make informed decisions based on their specific needs and priorities.
Our commitment to sustainability extends beyond material selection. We have meticulously designed our products to be easily recyclable within both the print supply chain and at retail outlets for example. This ensures that our materials do not contribute to waste and can be given a new life through recycling processes.
We are proud to offer a range of print materials that empower businesses to make conscious choices. By providing a comprehensive understanding of the environmental impact of different materials, we enable our clients to select products that align with their sustainability goals.
Our journey towards a fully sustainable product range is ongoing. We are actively researching and sourcing new materials that offer enhanced environmental performance without compromising on quality or functionality. Our goal is to continuously expand our non-PVC options and provide our clients with an ever-growing selection of eco-friendly print materials.
By choosing our sustainable print materials, businesses can not only reduce their environmental impact but also demonstrate their commitment to corporate social responsibility. Together, we can create a more sustainable future through informed and conscious choices.
*this figure is based on the percentage of total material sales 2021-2023. Some of these materials are fully recyclable whilst others can be part recycled. For more information about which products can be recycled and how, take a look at our product review.
