Direct mail marketing is one of the most effective types of campaigning, engaging potential customers in one of the most non-intrusive ways possible. There is a reason why brands spent £1.6 billion on this form of marketing in 2018 alone - it’s clearly effective, and we can help you make your campaign a success!
The most common methods include catalogues and magazine inserts, envelope mailers and advertising mail, providing the potential for much more productive activities than just sending an ordinary brochure that can get lost or simply end up in the bin.
How It Works
Items produced on our highly versatile CLINGZ media can be slapped on to the nearest wall or window or even the coffee machine, where it catches everyone’s attention and keeps your brand in the spotlight.
From cleverly designed leaflets, to carefully worded copy, our print marketing specialists will ensure you campaign really takes off. We will ensure that your mail marketing campaign delivers the ROI you are after.
Why Opt For Direct Marketing Campaigns?
The statistics say it all. Did you know that:
- Direct mail requires 21% less cognitive effort to take in than an email does? This is vital because we live in an internet age where people are taking in information at such a rapid rate, so direct marketing, in a nutshell, gets the message across with little effort from the recipients part!
- Personalised direct marketing builds customer loyalty - 84% of consumers said that they would be more likely to open mail that had a personalised touch
- Finally, direct mail marketing is more memorable than digital campaigns! A study from Bangor University found that since direct mail is physical, we are able to retain it in our memories and are far more likely to be able to recall brands this way, compared to other mediums.