Direct marketing is one of the most effective types of communication, engaging clients or potential new customers in one of the most non-intrusive ways possible. Direct Marketing has recently had a resurgence in popularity and it continues its strong upward trajectory.
The most common methods we are involved with are magazine inserts and direct mail via the post. Our unique and distinctive products, versatile and damage-free, prompt interaction which leads to long-term brand recall. Our perfect postable products have been sent out by Retailers, FMCG brands, Emergency Services, Charities, Local Authorities and Agencies for a variety of reasons. More than likely you will have received a sample pack of CLINGS at some point during the last 20 years, as that is the way we like to introduce ourselves.
PRODUCTS
CLINGZ are perfect for posting, as they can be placed anywhere around your home, shop or office desk, such as on a glass partition, a plaster wall or even on the coffee machine!!! Cheshire West and Chester County Council used CLINGZ for their waste schedules. Traditionally these might have been stuck on with magnets or tape but CLINGZ offers more flexibility.
Police and Local Authorities have used ADTAC for neighbourhood-watch-type applications. ADTAC applies perfectly flat without bubbles, so it is ideal for people applying to dry windows. You can even remove and replace when you need to clean the glass, and it won’t leave any residue. All this helps to increase compliance.
SERVICES
Digital printing means that designs can be varied, with unique data added to them, making personalisation and numbering simple.
Many of our products can be machine inserted into magazines, envelopes or kits to make the process of fulfilment much easier. For BMW we supplied free samples to test the insertion process so there weren’t any nasty surprises along the way. For smaller campaigns we are able to help with fulfilment, stuffing envelopes or glue tipping onto other media for example.
“Initially we had planned to either include a fridge magnet in the pack or attach a strip to the top. It was at this point that I discovered CLINGS which offered the perfect solution for the quick start guide. They offered residents greater flexibility and were comparable in price to a magnetic alternative. When focus groups tested the CLINGS they received universal praise when compared to all other options.” – Cheshire West and Chester Council