Challenge

To promote an upcoming festival sponsored by Tiger Beer.

Solution

We produced CLINGZ for the Tiger Translate festival in London’s East End. Die cut Tiger Beer shaped CLINGZ were distributed in trendy areas of London like Hoxton, Shoreditch, Hackney, Stoke Newington and other key areas. CLINGZ were also handed out in key pubs and bars that stocked Tiger Beer and had given their permission. This provided an impactful and long lasting element to a mainly short term ‘impact campaign’.

We also produced a video during the distribution and then uploaded it to YouTube, tying together their online and offline promotions.

CLINGZ are ideal for guerrilla marketing applications for several obvious reasons:

Damage free – no criminal damage as with old-skool fly posting

Targeted – by selecting locations within towns/cities where certain demographics congregate a far more targeted response is achieved. We have applied this approach to a variety of products/services from sporting goods to health awareness campaigns.

Impactful – traditional outdoor media like 6-sheets and bus sides have become less effective for a generation of people used to ambient media. CLINGZ can be placed in unusual locations creating greater impact.

Eventful – the actual process of putting CLINGZ up creates a buzz that itself raises brand awareness. We have videoed several of these campaigns, to link online and generate more exposure through social media and other PR.

Here are some comments from Guerrilla Marketing agencies:

“We have used products from Think Ambient for numerous alternative marketing campaigns. We think the products are excellent for street level activity and our clients are thrilled with the results. We find the service from Think ambient to be exceptional- they always find a way to deliver at short notice and bend over backwards to help with solutions. Wouldn’t hesitate to recommend.” Jack Agency

“We have used Think Ambient for a number of ambient media campaigns and found the products on offer to be extremely versatile, easy to use and great at delivering traffic and awareness. Above all, the service we receive is second to none, with prompt delivery of high quality products and excellent turnaround times.”  Hotcow

The brands directly love them too:

“I have to say I think they are amazing and we are absolutely delighted with them. Thank you very much! “I just wanted to send you some pics of our CLINGZ activity. Again I have to say they are amazing and we are absolutely satisfied with them. Thank you very much and best regards.” Marketing Manager, MTV Networks Europe