Challenge

s. Oliver wanted to create a unique, interactive and eye-catching Christmas competition for shoppers in the shape of a star. They required a printable material that was easy to remove and damage free with a printable backer.

Solution

We suggested STX, a self-adhesive vinyl with a low tack removable adhesive. The unique advantage of STX is that it can be used to create a 3D effect by scoring the backer, as demonstrated in the pictures. This attribute made it easy for shoppers to take the star off the window, replace the backer and fill in their name, address and email on the back of the star. Shoppers then had to hand in the star at an s. Oliver store for a chance to win the naming of a star. Of the participating stores in the competition, one star could be won per store.