adomedia

A dull and lifeless store front can be overlooked on a vibrant high street full of competitive retailers. If your goal is to attract customers, in particular new ones, then you need to stand out from the crowd. In this modern and digital era where shoppers don’t have time to head into every shop on the high street, bright signs and lights often won’t cut it alone. You need to be creative to grab a customer’s attention and convey what your business offers effectively.

Window graphics are the perfect solution to bring your store windows to life and show off your brand personality to existing and potential customers. Below are a few key things to think about when planning your store window graphics!

5 things to consider:

1. Initial Appearances

Your store front is the first point of judgment your audience will make. Appearances matter – a bland store front will go unnoticed on a busy high street! Be memorable for your customers, and attract new ones with creative and impactful designs to convey exactly what you have to offer.

2. Brand Awareness

Standing out and being distinguishable as a brand is vital on an overcrowded high street, your store front needs to grab the attention of your audience as well as reinforce your brand status. A bland store front says nothing about who you are or what you have to offer, but an eye-catching display will turn heads and help you to build important brand recognition.

3. Create Curiosity

Fully or partially covered store windows increases curiosity. If passers-by notice an impressive window display, but can only see part of what you have on offer, this can make them more likely to head inside to see what is available. Use this tactic to draw consumers in, making sure they won’t be disappointed once inside.

4. Versatility & Changeability

Window graphics are a great way to keep your store front looking fresh & new. You can create seasonal campaigns, promote new offers and advertise new stock around the summer and festive months. Window graphics need to be easy to change, so we offer a range of materials that are easy to install and remove, without leaving behind any damage or sticky residue.

5. Cost Effective

Window graphics are a cost effective way of transforming your store front, using slogans and full-colour imagery enables you to clearly display the products or services you offer, as well as advertising additional information such as current promotions and discounts. But, be aware of inexpensive materials that can end up incurring large clean up costs.

If you would like any samples of any of our window graphic materials, please use the form.

In a digital focused era, marketers need to make sure they stand out from the crowd. The most successful companies are now combining the personal nature of print with the technological innovations of digital marketing. Below we have suggested ways in which you can do this:

QR Codes 

QR Codes are a type of two-dimensional barcode that can be read using a QR barcode reader or camera-enabled smartphone that direct users to a website or to take a specific course of action, they are a unique way to provide your customers with new content that is relevant and engaging. QR Codes are extremely versatile as they can be added to just about anything such as; posters, packaging, banners, direct mail and much more. This means that any printed media can be turned into a customer interaction point, taking them to an information page, show them a message, carry out a payment and endless other possibilities.

Hashtags

Adding hashtags to your print advertisement is a simple way of encouraging interaction with your campaign. Using keywords, phrases or slogans can create a buzz around your campaign on social media, whilst also increasing engagement with your brand.

Call to Actions (CTA)

A print advertisement with “Check us out!” will not cut it nowadays. Customers need a reason to click on a link or scan a QR code and with an explanation of what will be gained. Effective and innovative print marketing will provoke specific responses from audiences that encourage them to actively interact with your brand. A great example of combining print with digital is encouraging your audience to use your advertisement as a backdrop for a photo opportunity, with the CTA of ‘tweet a picture of you with this advertisement to receive 10% off your next order’. 

Personalised URLs

Adding personalised URL’s to your printed materials is a great way to monitor customer activity, to see who you’re attracting and where from. Personalised URL’s are 40% more likely to be clicked on than a normal shortened URL mainly due to customers trusting the link more if it has a recognisable name in it.

If you would like any more information, please don’t hestitate to contact us.

We’ve been distributing our innovative material CLINGZ since 2005 and have discovered that there are some things that people don’t realise about them.

• CLINGZ is NOT THE SAME as static cling vinyl. Static cling vinyl will only stick to smooth or glossy surfaces and is usually used on glass facing out. CLINGZ will stick on BOTH sides to virtually any surface.
• Static cling vinyl is a PVC based product (bad) whereas, CLINGZ is made from polypropylene and is recyclable (good).
• CLINGZ is really easy to apply whereas, static cling vinyl usually requires wet application.
• CLINGZ is damage free on removal whereas static cling vinyl often leaves ink on the glass or surface.
• CLINGZ is available in white and clear.
• CLINGZ can be die cut and kiss cut.
• CLINGZ can be printed in a variety of ways such as; litho for volume orders, Indigo for variable data or multiple designs or wide format digital for large sizes, one-offs or short runs.
• CLINGZ is available in rolls up to 1372mm wide and can be printed by any length.
• CLINGZ is also available on a versaliner. This is a full contact backer and makes running sheets easier (when printing offset litho), but is great for clients that wish to insert the finished CLINGZ into envelopes or magazines.
• We are the EXCLUSIVE distributor of CLINGZ in the UK and Eire.

To view our video showing the difference between CLINGZ and Static Cling Vinyl on a wall, please click here.

The challenge:

We have many clients who face the challenges of advertising in cold conditions for instance; in frozen food stores/supermarkets for application to the inside and outside of freezer windows and doors. Many factors affect what can and can’t be placed in these locations such as; lack of space, temperature, draughts etc. Many materials are not heat or humid resistant meaning that once left in a location exposed to these factors, the adhesive would melt leaving residue on removal.

This means many marketers are missing out on vital advertising opportunity as fridge and freezer doors in supermarkets are often left free from pos advertising as they don’t have a solution that can be placed in extreme low and high temperatures whilst still remaining damage free and residue free on removal.

Our solution:

Advertising in fridge freezers and doors is a great location to try and reach your target audience.

Our high performance, low tack film graphic ADTAC is perfect for use on the inside and outside of freezer doors. ADTAC has an advanced coating which enables easy to apply, bubble-free installation that can be repositioned and reused.

ADTAC is a perfect solution for instore POS campaigns in cooler environments. ADTAC has high adhesion properties meaning it is ideal for when something a little more robust is required, especially when the graphics will be exposed to cold temperatures and draughts. Its easy to apply, damage free and bubble free nature means store staff can apply the graphics themselves, saving costs and time on no expert installation.

Successes with ADTAC:

COOK Stores, the frozen food specialists, rely on POS advertising throughout their UK stores. Have you ever walked down the frozen aisle of a supermarket and noticed none, or very little POS advertising? So, finding a damage-free and easy to remove graphic allows them to optimise every available selling space – most importantly, the freezers! COOK Stores now regularly use ADTAC for seasonal POS campaigns. ADTAC is easily removed, repositionable and most importantly, reusable! You can replace the backer on the graphics and keep them for your annual seasonal campaigns.

Take a look at our Website and Instagram page for further inspiration on how we can help you transform your POS campaigns!

It’s commonly known that colour can have a psychological effect on people’s emotions and decisions. That’s why when choosing the colour(s) for your brand it should be carefully considered, because as they always say, first impressions count!

Due to colours provoking different emotions, using the correct colours for your branding is a great way of illustrating your company values to your target audience. For example; blue is the most commonly used colour amongst brands – especially within the finance and technology sector as it holds connotations of security and trustworthiness.

A study of the world’s top 100 brands found these were the most popular colours for brand logos were;

• 33% use Blue
• 29% use Red
• 28% use Black or Greyscale
• 13% use Yellow or Gold

So, what do these colours imply about your brand?

Red  Energetic, Attention Grabbing, Direct

Purple Royalty, Sophistication, Nostalgia

Blue   Trustworthy, Secure, Responsible

Green  Wealth, Prestige, Health

Yellow       Positivity, Creativity, Motivation

Orange  Playful, Vitality, Excitement

Brown  Earthlike, Natural, Durable

Black         Sophistication, Value, Timelessness

White        Pure, Clean, Professional

Grey          Dependable, Formal, Elegant

Various colours are favoured by different sectors and age groups. When choosing a brand colour, it is important to consider your target audience and the brand values that you wish to convey or reinforce. Supposedly, 80% of the information we receive from a logo comes from the colours contained within it. So, choose wisely!

The BOE International Exhibition will be held on the 16^th – 17^th January 2019 at the Westfalenhallen exhibition hall in Dortmund, Germany. This international trade show will showcase a range of experiential marketing solutions relevant to the event industry such as; event marketing, graphics, equipment, fittings and furniture.

The BOE Exhibition will be the perfect platform for Think Ambient to present their portfolio of printable materials that can be easily applied and removed, without leaving any residue.

Think Ambient are the exclusive distributor in the UK and Eire of CLINGZ, an electrostatic printable film that literally ‘clings’ on both sides to virtually any surface, such as glass, metal, wood, plastic, stone and marble without the need for tape, tacks or adhesives. In addition, CLINGZ is removable and repositionable and can be easily applied without the need for professional installation and the costs associated. Our CLINGZ material is available for different printing processes, such as UV Digital Wide Format, UV Offset and HP Indigo and can be delivered to your preferred printer if required.

Over the last 13 years we have built unparalleled knowledge in the printing of unique, damage free and (in the most part) adhesive free materials. We provide fully printed display graphics to many companies for the following applications; POS, Events & Exhibitions, Internal Communications, Promotional Marketing, Guerrilla Marketing and much more!

To learn more about our materials, we will be located on stand 7.D04 in hall 7 in Westfalenhalle Dortmund. On our stand we will be showcasing our unique range of innovative products. We will have free samples for you to try out and we will be able to discuss any of your upcoming campaigns.

Think Ambient also offer the following services:

– Artwork amendment and editing

– Advice on different print technologies

– Distribution and fulfilment services

If you are interested in receiving some samples prior to visiting us on our stand 7.DO4 in hall 7, you can request a free sample by emailing: beth@thinkambient.co.uk

Directions to Westfalenhallen Dortmund GmbH:

By car:

Direct connection via B1 (A 40) for the following motorways:

A 1 Hansalinie“

A 2 Berlin-Hannover-Dortmund-Oberhausen“

A42 Duisburg-Dortmund“

A44 Dortmund-Kassel“

A45 Sauerlandlinie”

GPS

Please enter “Rheinlanddamm 200“ to reach the „Westfalenhallen“ exhibtion centre. Subsequently follow signage for the exhibition entrance “Eingang Messe West”.

Parking

Parking nearby, approximately 8800 spaces for passenger cars and buses are available.

Public Transport: Underground lines U45, U46 und U49 for direct transport. The detailed transport plan can be found under the following link: https://www.boe-messe.de/messe/ihr-messebesuch/anreise-parken.html

Press Contact:

Beth Hudson

beth@thinkambient.co.uk

Richard Barber & Co is a commercial property marketing services company with over 40 years’ experience in the industry. They market properties using a variety of platforms for a major property developer.

Challenge: Richard Barber & Co required a material to use on the walls of the office as their clients wanted to brighten up empty office space to make it look more appealing to potential customers. The material needed 3 key attributes, it needed to be; easy to apply, easy to remove, and 100% damage free so they could take off the graphics without leaving any damage.

Solution: We suggested our unique material CLINGZ as the perfect solution. CLINGZ could be applied easily within a matter of minutes and then removed without leaving any damage. The CLINGZ were designed to communicate information about the local area, to display aerial photography of the surrounding areas and to show off development plans and drawings of what the office workspace could look like. 

Testimonial

“The graphic is looking great still in place, me and Adam took it off, put it back on, moved it about and it’s still perfect! Very impressive!” 

Think Ambient Ltd will be showcasing their unique range of easy to apply, easy to remove and damage free printable materials, including their new product ADTAC. They will be demonstrating each of their products on the stand and will be allowing visitors to test the materials and take away free samples. They are able to provide free consultations on the best print materials for your next campaign on stand F102 at the MPV exhibition, which will be held in Paris Porte de Versailles, Pavilion 4, from the 27th – 29th March 2018.

For more than 10 years, Think Ambient Ltd have built unparrelled knowledge in the printing of unique, damage free and (in the most part) adhesive free materials through our work for clients in point of sale, events and various other industries. This expertise in unique printable products has enabled them to develop several products that they offer to their customers that meet the basic needs for retailers such as; easy to apply, easy to remove, re- positionable and completely damage free on removal without leaving any residue.

Think Ambient Ltd are the exclusive distributor in the UK and Eire of CLINGZ, an electrostatic and repositionable printable material that literally ‘clings’ on both sides to virtually any surface without the need for tape, tacks or adhesives. We can provide fully printed product to you or raw materials to your preferred printer.

In addition to printing unique materials, we also offer the following services:

• Artwork amendment and editing
• Advice on different print technologies
• Venue auditing

Before visiting Think Ambient on stand F102 at the Marketing Points de Vente exhibition, why not request a free sample pack: beth@thinkambient.co.uk.

Directions to the MPV Exhibition :

Metro: Line 12 (direction Mairie d’Issy) – Porte de Versailles stop

Bus: Line 39 and 80

Tram: Tram 3a and 2 – Porte de Versailles stop

From the airport:

Depature from Charles de Gaulle: 1hr – RER B and Tram 3a or 50 min by car Departure from Orly: 30 min – Orly Bus and Tram 3a or 15 min by car

By car:

From the A1, A4, A6, A10 or A45 motorway: Take direction towards Paris, access by the western ring road and take the exit for Porte de Versailles

From the A3, A13 and A14: Take direction towards Paris, access by the South ring road, exit Porte de Versailles.

Press Contact:

Beth Hudson beth@thinkambient.co.uk

Unit H, Earl Road, Stanley Green Trading Estate, Cheadle Hulme, Cheshire, SK8 6QE, UK.

+44(0)1625 251 049

www.thinkambient.co.uk

In today’s digital era, there is far more competition from brands to catch audience’s attention online than ever before. However, the amount of content available to audiences is growing far more rapidly than they have time for. It can be difficult to differentiate between what marketers consider as ‘noise’ and valuable content.

Print marketing covers a whole range of solutions such as posters, direct mail, magazines, banners and much more. As a company that specialises in unique printable materials we see first-hand how much impact print marketing can have and see why our clients keep coming back to us.

Here are reasons why print can help you stand out:

• Print has longevity – An email or an internet ad will disappear into the cyber world almost instantly whereas, a piece of print may be kept for days, weeks or even years. Printed products provide long lasting brand or product reminders even after a potential prospect has left the company.
• Print helps you reach your target audience – The design and placement of ads is vital to a successful campaign. Print can be positioned in unusual, eye-catching places where they cannot fail to be seen.
• Print is tangible – In a digital world, consumers still enjoy receiving, touching or holding something physical, as oppose to seeing it on screen.
• Print is engaging – When individuals read online, they tend to skim for about 15 seconds. Whereas when a piece of print is placed in your hand you engage with it for a longer period of time and it tends to remain in your memory for longer.
• Print is trustworthy – Consumers can trust print advertisements, there is no danger associated with reading or looking at print, whereas with digital alternatives there is always the possible risk of viruses or spam.
• Less print, means more for you – If fewer companies are creating print campaigns, there is much more space available for your messages to be seen!

1. Pre-Register – There is nothing worse than arriving at an exhibition and having to stand in a queue for ages before even entering. 
2. Plan Ahead – Research the companies attending and look at what they offer. The more time and effort you put into the show, the more you will get out of it. 
3. Set Objectives – Know what you want to achieve by attending an exhibition. 
4. Request A Floor Plan – Most exhibitions provide a floor plan in advance so you can organise your route of the show.
5. Book An Appointment – At most exhibitions you’re able to book appointments with businesses and organisations who are particularly interested in talking to. Pre-book an appointment to make sure you get all your questions answered.
6. Make Notes – When you visit an exhibition, it is extremely difficult to remember every stand, seminar, talk and workshop you visit. Making notes will save time when following up with companies and individuals you have met. 
7. Take Business Cards – Take plenty of business cards however, hand them out cautiously. You don’t want to be receiving follow up calls and emails off hundreds of people.
8. Take A Break – Visiting an exhibition is a tiring process, so sit down and have a rest. Review what you have achieved so far and what there still is to do. 
9. Collect Samples – Pick up plenty of samples but, don’t weigh yourself down with unnecessary leaflets and samples. You can always request samples to be sent to you by post. 
10. Freebies – At all exhibitions there will be fantastic freebies on offer and chances to win amazing prizes. Don’t be afraid to visit each stall, you never know what they may be giving away. 

If you’d like some help organising graphics for your shell scheme stand, please request samples here of our unique product CLINGZ.

We have a number of clients who have expressed their confusion about the meaning of ‘die-cut’, ‘kiss-cut’ and ‘trim to size’ therefore, we thought we would try to help explain. 

‘Die-cut’ is where graphics are cut into a shape, by cutting through both the material and the backer. 

‘Kiss-cut’ however, is the process of lightly cutting round the borders of the graphic without cutting through the backer.

‘Trim to size’ simply means straight cut to a standard shape – rectangular or square.

Please click to view our video here.

The Brief:

 An easy wipe re-writable whiteboard which staff can apply quickly and conveniently

Essential Specifications:

• To be quick, easy and convenient to apply. Ward downtime to be avoided at all costs
• Duration Requirement: minimum 1 year
• Completely wipeable (with all anti-bacterial sprays) to meet anti-microbial standards
• Must be 100% damage free when applied to painted walls

The Answer:

Think Ambient’s EasyWipe Whiteboards

The Benefits:

• Uses a low tack adhesive ensuring it is durable enough to last a year but also completely removable and damage free
• Extremely easy to apply, no tape or fixings and zero professional installation required
• Ink is printed on the back of the whiteboard so will not be damaged regardless of how much cleaning is required
• Cheaper than comparable alternatives such as foamex

Cast a spell on consumers and get some killer sales by creating some eye-catching POS advertising with CLINGZ this Halloween. Halloween is the UK’s third largest significant spending festival, placing it behind only Christmas and Easter. It is important that retailers take this opportunity to get creative with their point of sale marketing.

AtThink Ambientwe are the UK’s leading supplier of damage free POS print marketing materials. Our versatile range of quality printed materials allows customers to maximize their use of space by advertising their products exactly where they want, exactly when they want!

CLINGZ is the perfect short term seasonal branding solution due to its easy to apply, easy to remove and 100% damage freeattributes. CLINGZ can stick to many different surfaces such as; walls, windows, pillars, and making any space a potential in-store display opportunity. CLINGZ can help create some howling Halloween POS graphics as a wicked way to draw consumers in to your shop or even to offer some spook-tacular offers! 

As you probably already know, here at Think Ambient, we like to keep you up to date with our latest collaborations in the hope that they might inspire you for your next big project. On that note, a recent partnership saw us team up with TIME Investments, a global fund manager, to offer an innovative solution for their one day event.

Challenge:

To transform an office space and provide a short term impactful branding solution for a one day launch event at the UK Chamber of Shipping in London.

Solution:

CLINGZ was the perfect solution as its embedded electrostatic charge enabled it to stick to multiple surfaces in multiple locations; in this case windows, walls and doors. CLINGZ was also so easy to apply that professional installers were not required and the events team were able to apply on the morning of the event without the need for specialist tools or equipment, even at a size of over 2.4m! In addition, they could be quickly removed after the event without damaging any of the surfaces or leaving a messy adhesive residue.

Testimonial:

‘The CLINGZ are up and look fantastic!  I had fantastic feedback from everyone at the event on the CLINGZ and the events team at the venue were very impressed with them and asked for your details. The window CLINGZ especially created so much impact and helped transform the venue from dull office space to something really outstanding. Thanks for all your help in getting these done.”

At Think Ambient we combine an encyclopedic knowledge of unique printable materials with an in-depth knowledge of print processes to come up with innovative solutions that most people will tell you aren’t possible. 

Pushing the boundaries comes naturally to us and that’s why we love it when our customers come to us with a really challenging brief. 

A perfect illustration of this can be seen above. Our client set us the objective of creating a project idea that was not only completely new and different but also allowed them to communicate multiple messages simultaneously in an engaging and unique way.

Our creative juices immediately began to flow as we flung one idea after another back and forth but (to save you the anguish of our late night coffee-fueled sessions spent testing and persevering) we’ll skip right to the solution…  

GLOW IN THE DARK CLINGZ – luckily the genius of this innovation made the heartache all worth it. Glow in the dark CLINGZ has the potential to be the perfect solution to almost any campaign brief however our client used it for a guerrilla marketing campaign they were undertaking of behalf of Converse and Adidas. 

CLINGZ were placed in various locations throughout a number of cities in Germany. During daylight hours the light absorbent inks were able to ‘charge’ themselves, then as soon as night had fallen the GITD inks sprang into action.

The unique beauty of this campaign? If you look closely at the converse CLINGZ at the top of the page you will be able to see that they were created to display different messages at night to what they did during the day. How many printed posters can add a talent like that to their CV?

If you take a look at our case studies you will hopefully see that, for Think Ambient, this isn’t just a one off. We live and breatheinnovative and engaging campaign ideas, and not just because we hopefully get to shout about them afterwards!

STX is a self adhesive vinyl with a low tack removable adhesive, specially designed for variable data printing. It holds a major advantage over other self adhesive vinyls available in the market as it can be printed with multiple designs and in small quantities whilst still remaining cost effective.

Benefits:

• 3D Effect can be achieved by scoring the backer

• Adheres to smooth surfaces for long periods of time

• Removable and repositionable without leaving an adhesive residue

• Easy to apply, easy to remove and completely damage free

• Available in white and clear

Applications:

• Car Window Stickers

• Guerrilla Marketing

• POS

• Smooth surfaces like windows and mirrors

• Sales promotions

At Think Ambient we aim to not only offer market leading customer service but also unparalleled market insight so that our customers can get truly unique value from using our services. That’s why we recently invested in the 2014 Mass Merchant Shopper Engagement Study from POPAI. Take a look at the buying decisions chart.

THE FACTS:

• 8 out of 10 buying decisions were made in-store
• 62% of in-store buying decisions were completely unplanned purchases bought on impulse
• Using pictures of the products in in-store advertising increased sales by 11%
• Advertising with clearly identifiable logos achieved up to 8% greater success 

THE PROBLEM:

• An average of various industry eye-cam studies suggests that 95-98% of in store advertising is completely missed by consumers

THE SOLUTION:

• Put simply, versatile adhesive free CLINGZ
• Apply to virtually any surface allowing them to be placed directly in the eye line of consumers
• Apply completely damage free to non-traditional areas such as freezer glass
• Increase in-store staff compliance due to ease of use
• No professional installation required
• ‘One campaign, one material’ – versatility allows one material to meet almost any need

If adhesive free stickers sound like something you might be interested in then please take a look at our version known as CLINGZ. We’d be happy to send you samplesif you think this magical sticker sounds too good to be true! 

It’s well known that in order for any marketing campaign to be a success it must be concise, well designed and targeted at a clearly segmented demographic group. That’s why at Think Ambient we’re not looking to re-create existing content, already available from a wide variety of sources across the internet. Our sole focus is on our area of expertise; how to use innovative, damage free graphics to drive high level campaign engagement. 

In our opinion, there are a couple of key questions you need to ask yourself in order to develop a truly effective print campaign:

WHERE WILL IT RECEIVE THE GREATEST ENGAGEMENT?

Although this may seem like a relatively simple question, when you delve into the world of versatile, damage free graphics the possibilities become endless. Damage free signage can be applied to a multitude of surfaces, often where other media cannot be used, including walls, windows, mirrors, computer screens, table tops, toilet cubicles, lift doors, exhibition stands and even roofs.

If your target audience are university students, you can amplify your message by placing it wherever it might be seen: in lecture rooms, bar areas, student residences and communal bathrooms. If you’re a retailer posters can be used on display stands but also on white goods and electronic goods, turning every space into a marketing opportunity.    

DOES IT NEED TO BE DAMAGE FREE?

 Again, the first thing you may think when you read the question above is “there’s nothing complex to consider when deciding whether or not graphics need to be damage free”. In our experience the opposite is true, the type of posters chosen can have a far reaching impact on a projects return on investment (ROI). 

Believe it or not, the quality to cost payoff is one of the most fascinating aspects of buying print for marketing campaigns. In general, the initial outlay required to purchase easy to apply, damage free, versatile graphics is larger than that of standard alternatives such as self adhesive vinyl. However, standard alternatives usually have two implicit costs that campaign managers may fail to consider:

1. Time – our interaction with lower quality alternatives to premium damage free graphics has taught us three things: they are more difficult and take longer to apply, take longer to remove and in many cases take longer to clean up after (whether it is window residue, damaged paint or torn graphics).
2.  Compliance – Freelancer? Franchiser? Global Event Manager? If you’re not applying the graphics yourself, the more difficult they are to apply, the less likely they are to be applied at all. To put it simply, if your graphics are never applied then your ROI is zero.

On balance, our personal experience has taught us that the implicit costs associated with lower quality materials ensure that, in the long run, they receive a much lower ROI compared to their higher quality and more versatile alternatives.   

WHERE DO I START?

If your project has a sufficient lead time our recommendation is:

1. Speak to an expert
2. Request Samples
3. TEST THEM